It’s Saturday night, the kids are in bed, the missus has put some garbage on the TV, and your sunk into your sofa scrolling through social media, bombarded with a never-ending stream of “experts” shouting conflicting advice about the best way to get fit.
One says carbs are evil; another promises mega fast weight loss if you don’t eat breakfast, the other says fats are bad, and a few fuckwits tell you that the carnivore diet is the way to go.
Meanwhile, some 20 odd year old herbert “influencer” swears their six-pack is thanks to a powder that costs more than your monthly big shop.
It’s exhausting mate.
You’re stuck in the turbulence of half-truths and outright bollocks, trying to figure out which path will actually get you results.
And after trying a few of these so-called solutions and getting nowhere, it’s easy to feel like the problem is you.
But let me tell you something important: it’s not you.
The problem is the noise—the overwhelming, contradictory, unqualified advice.
Fighting the Real Enemy
The fitness and diet industry has a dirty little secret: the extremes are profitable.
A lot of of the fitness industry thrives on convincing you that you need their product, their plan, or their program to succeed. And when it doesn’t work?
They’re ready to sell you the next thing, the upgrade that you missed out on that would have made the difference, leaving your head spinning in frustration.
But it’s not just the industry that’s holding you back—it’s the mindset this noise creates.
When you don’t know what works, you start second-guessing yourself. You lose confidence, and that self-doubt creeps in: “Maybe I’m just to old for this now.”
Here’s the truth though mate: You’re not to old, or to lazy, or to far gone, the industry’s smoke and mirrors are the enemy.
But Knowledge? That’s your ultimate weapon to cut through the noise and take back control of your health and fitness FOR LIFE.
You’ll not have to suffer through another quick fix diet or a training program that demands more time and effort than you’ve got to give.
Knowledge Is Your Ultimate Superpower
Knowledge; The third and final level of The Action – Time – Knowledge Framework is all about clarity.
It’s about empowering you with the tools and understanding you need to make decisions that work for you. Forever. So you can roll with the punches and adapt your training, nutrition and lifestyle choices as and when life kicks off.
So that you can forever build on your health, fitness and wellbeing education.
You can actually get healthier as you get older.
Let’s have a look at how we do this:
1
Clear, Evidence-Based Advice:
Forget the fads and focus on facts. In all my courses and coaching, you’ll learn the FUNDAMENTALS. You'll learn what actually works for you, based on the science and 15 years experience, not hype or selling bullshit products.
Example: Want to lose weight? It’s not about starving or depriving yourself of food you enjoy, it’s about eating cleaner, clearing out the Ultra-Processed food, making healthful choices most of the time. It’s about managing energy balance—calories in, calories out, and doing it in a way that works with your busy schedule and you don't have to weigh out every gram of food to do it either.
2
Debunking Myths:
You don't need as much protein as you think. Carbs don’t make you fat. Fat doesn’t make you fat. It's the application of the incorrect knowledge and misinformation that makes you fat and unhealthy.
We’ll break down these myths so you can stop fearing food, understand that supplements are not magic potions, and that exercise isn't a labyrinth. We'll get you sorted so you can understand how to fuel your body and get healthier as you get older.
3
Understanding the Basics:
Food Made Simple: You don’t need a degree in nutrition science to get this. Protein helps you build muscle. Carbs give you energy. Fats support your hormones. There’s more to this but It’s not rocket science if explained to you in the right way.
Energy Balance: It’s the most simple part of fat loss. Eat more calories than you use and you gain fat. Eat less calories than you use then you’ll drop fat.
Quality Of Your Food: In my opinion more important than anything else. The quality of your food matters for lasting progress, to live longer and stay disease free. Keep ultra-processed food, and foods rammed full of sugar out of your life, and you’re most of the way there. We’ll teach you how to do this and what foods and meals to replace the ultra processed nonsense with.
Exercise Done Right: Exercise doesn’t need to be complicated to be effective. The goal isn’t to smash yourself into the ground or follow some soul-destroying plan that makes you dread every workout. It’s about moving in ways that fit your life, build your strength, and make you feel capable. We’ll help you cut through the noise, focus on what actually works for you, and create a routine that keeps you strong, lean, and full of beans all day. Fitness done right isn’t just about looking good; it’s about building a body and mind that can handle whatever life throws at you.
4
Customised Education:
You’re not here for cookie-cutter advice. Whether it’s managing sugar intake, breaking through a fitness plateau, or understanding why that scale isn’t moving, you’ll get answers, courses, content and coaching tailored to your needs so you can gain the right knowledge that works for you, for a lifetime.
5
Tools for Success:
Forget complicated meal plans or impossible workouts. Think cheat sheets, easy-to-follow guides, and resources that take the guesswork out of your journey.
Why Knowledge Works
Know this mate: Knowledge isn’t just about learning—it’s about confidence. When you know what works and why, you stop second-guessing yourself. You stop chasing quick fixes and start building habits that last.
It empowers you to see thorough the bullshit.
Think about it like driving a car. The first time you put your hands on the wheel, it’s overwhelming. But once you understand the basics inside the car and the rules of the road, driving becomes second nature, something that you just do, its become a habit.
That’s what Knowledge does for your health—it turns confusion into clarity and empowers you to navigate your journey with confidence.
And what's even more powerful are the tools and strategies we'll teach you so you can APPLY your knowledge.
So you know how to make positive habits stick and to understand 100% why you are making the choices you make.
Why Knowledge Works
Knowledge isn’t a one-and-done deal.
It’s a process of learning, applying, and adapting as you grow.
What works for you today might not work a year from now, and that’s okay, it's normal, so expect that.
And when you have the right information, you have the power to pivot and keep moving forward.
It makes you feel untouchable, unstoppable because your in control again.
Right Then, What’s Next?
With Knowledge in your arsenal, you’ve built the foundations the Action – Time – Knowledge Framework.
You now have a framework to work within, the tools to take action, prioritise your time, and make informed decisions that lead to lasting change.
And the best part; The Action - Time - Knowledge Framework keeps getting stronger, it’s self perpetuating and builds so much momentum you’ll be unstoppable.
By taking action, you’re already on the move.
By taking control of your time you build consistency and structure.
By building knowledge you become more efficient, cutting through the bollocks and know what works for you.
Then you’re back to taking action, but this time knowing 100% what you’re doing is working for you.
This builds your confidence and you realise how capable you really are.
Now you’re a master of your own time, of your fitness, health and wellbeing, your consistent and have structure. You’re in complete control.
And as you go, your knowledge grows even more and you’re progress happens faster and faster.
But this isn’t the end—it’s just the beginning.
Your journey doesn’t stop here.
It’s time to apply what you’ve learned, when you have a set back, learn the lesson, tweak what didn't work, and keep pushing forward.
Because now you’re not just surviving—you’re thriving.
Feel the power of getting fitter and healthier as you get older.
The best is yet to come mate.