
I didn’t build this business off the back of a textbook.I built it off the back of nearly losing everything.
FOR 15+ YEARs, I lived and breathed fitness: But let me take you back to the the start
I left full-time football at 23. Started my first fitness business in Bury at 24. Started my second in Manchester at 26
I was Semi-pro footballer, and from the outside, It looked like I had it all sussed out, but behind the smiles, I was burning out fast.
City life is hard. The drink. Cocaine. Late nights, and no off switch and it caught up with me.
After 4 months in rehab, I came out 3 stone heavier.

And it was these before pictures that gave me a choice. Accept this version of myself, unhappy, weak, fat, embarrassed and bursting out my clothes, or get to work and at 40 grind myself into the best shape of my life. So I got to work.


I Bought my first house with Em at 38.
Worked at an unbelievable gym called fuse collective for over a year.
At 40 I became a dad when Raffy was born, and everything changed.
I wasn’t just fighting for myself anymore. I had to show up as a present, reliable dad.
And I had to step away from the gym floor.
PT hours are early starts mate, late nights, and it didn’t work for family life.
o when I was offered a job mentoring young people who struggled in mainstream school,
I took it. It was a 9-4 so I could drop Raffy at nursery and pick him up too so it was perfect.


In May 2025, I left the mentoring role…
In the chaos of this first 19 months I had to refine how I trained and build systems, that worked in the battleground of being a family man, that let me be present, and still show up as the man I want to be.
Then I started sharing my systems with other dads, just like me, who are busy, knackered parents juggling stress, family, and a body that doesn’t feel like it used to.
And I’ve built something that helps you rise out of it without sacrificing your role as a father and a family man.
You need a plan that works with the life you’ve have now.
One that fits around no time, high stress, and a body you’re not 100% happy with.
A dad to a human, a dad to two sausage dogs. A partner. A football coach and a new business owner.
I’m still a work in progress.
And I’m still here, showing up, and proving every day that there is a way forward away from any darkness you find yourself in, and towards your future self.
If any of this sounds anything like you and you want to feel stronger, leaner, and full of energy, so you can keep up with your kids after work.
You just need a plan that works in the life you have now.
That’s what The Fit Dad Academy gives you.
So stick around mate, and if you’re ready to take big action, click the button below and come join us in the Fit Dad Launchpad.
Speak soon.
Rick.



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